Career

TUVU Social Media App

[2024 - Present]

Lead a US team of product designers building a social media app from the ground up.

Define processes and quality standards for the team and the product.

Oversee the design, documentation, and handoff of experiences and interfaces created by the team.

Oversee the governance and adoption of the design system, aligning design and development teams.

Oversee the integration of AI into team workflows to improve efficiency and product quality.

Design and scale the social network ecosystem based on business requirements.

Create and prototype experiences and interfaces for various features within the social network.

Conduct user and competitor research to enhance retention and conversion rates.

Analyze and monitor metrics to propose and implement improvements for the app.

Present quarterly performance reports of the team and the app to the board of investors.

Showcase the complete functionality of the app ecosystem to potential investors.

Ilógica

[2021 - 2023]

Designed user-centric experiences and interfaces for websites, adhering strictly to accessibility and quality standards.

Created, updated, and maintained comprehensive design systems for multiple internal and external teams.

Developed and documented UI libraries containing styles, components, and flexible modular assets.

Delivered digital products tailored to meet specific client requirements and business needs.

Conducted design audits to uncover and translate the brand's visual identity into cohesive interfaces.

Facilitated expert reviews and heuristic evaluations of websites to provide actionable recommendations for improving the user experience.

Researched conscious and unconscious user behaviors regarding innovative interactions and interfaces.

Crafted interactions and animations that capture user attention and elevate the overall perception of the sites.

Led mentoring sessions, workshops, and training for internal and external teams, focusing on design creation processes and best practices.

Ecomsur (Infracommerce)

[2018 - 2021]

Led an international team of designers, fostering collaboration and professional growth.

Established department processes and quality standards to optimize team workflows.

Designed and prototyped user interfaces for major, high-traffic e-commerce platforms.

Lead design research initiatives focused on Conversion Rate Optimization (CRO).

Created, designed and managed e-commerce brand identities in strict alignment with international corporate guidelines.

Produced motion graphics to elevate the visual engagement and interactive content of the sites.

Oversaw the comprehensive redesign of websites to meet modern aesthetic, quality, and web accessibility standards.

Led and executed high-performance creative marketing campaigns focused on driving sales.

Directed the art and creative vision for major national and international brands.