Hi! I'm Javier, a digital product designer with over 8 years of experience.
For the past 3 years, I've been leading and designing a new social media platform from the ground up for a company based in Dallas, Texas.
Before this, I served as Head of Design for over 4 years, leading an international team responsible for designing and maintaining e-commerce platforms and marketing campaigns for global brands like Coca-Cola, Samsung, and Enel.
Earlier in my career, I worked as a UI Designer at a digital product consultancy, where I designed a gamification experience for LATAM Pass, among other projects you'll find here.
My design philosophy is simple: bridge the gap between business goals and user needs to create digital solutions that are both visually compelling and highly intuitive.
Explore my portfolio to see how I've tackled these diverse challenges throughout my career!
Designing a
Social Media App
How do you design an app when users control 90% of the content they see?
Designing a social network is uniquely challenging because you lose control over the final visual output. To tackle this, I adapted the industrial safety methodology "What If..." to our design process. Instead of identifying factory floor risks, we used it to pinpoint how user generated content could break our UI components.
We asked ourselves tough questions during the ideation phase: What if a username overflows the layout? What if there is no profile picture? What if a post receives thousands of reactions, or none at all? What if there is no media attached?
Every component was built to answer these variables and then stress-tested against worst case scenarios. Once validated, every single edge case was documented to ensure a flawless developer handoff. Over years of development, our guiding philosophy has been UI neutrality, providing a clean, flexible framework where the user's content remains the absolute protagonist.